A New Kind of Real Estate Company
What Makes Us Different?
Real estate has changed a lot. There once was a time when potential buyers would visit local real estate offices to find out what was for sale in the local market. Buyers would pick up a local newspaper or grab a free real estate magazine outside of the local shopping center for real estate listings.
Companies that wanted to be successful for their clients needed to spend money on fancy offices in high-traffic areas in town. Those offices needed big conference rooms, lots of equipment, and full-time reception staff because that is where business was done. Purchasing expensive print advertisements in newspapers and magazines was a must, since that was how you got a listing in front of buyers. Of course, it was their clients who paid for all of this through high commission rates and fees. If a seller wanted to avoid paying these high fees their only option was a “discount” brokerage who provided only limited services and often left customers on their own to show their properties, negotiate with buyers, and handle complicated real estate contracts.
The world has certainly changed in the past couple decades and the real estate business is no exception. In 2021, a study by the National Association of Realtors found that 97% of buyers looked online for their new homes. The simple fact is that while there still may be buyers walking into real estate offices or perusing newspapers and magazines to find real estate, those numbers are small, and getting smaller. However, many traditional real estate firms have done little to change their business models or their commission rates.
At Red Mangrove Realty we have built our business around today’s real estate world. Rather than expensive offices we have embraced modern business practices and technology that allow us to operate as efficiently as possible. Instead of high dollar print advertising, we have focused on becoming experts in online and social media marketing to reach buyers where they are. This all means that it costs us less to run our business and we pass those savings on to our customers. Most importantly, we do this without sacrificing service. We provide the same level of service as a traditional real estate company, without the traditional cost.
If you are considering selling your home, contact us today to see if we can help you save money without sacrificing service.